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Brand royalty : how the world's top 100 brands thrive & survive

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More than simply a comprehensive collection of brand success stories, this text will also help businesses and students to easily identify the factors behind these successes, and to place them into a broader business and social context.

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Brand royalty : how the world's top 100 brands thrive & survive, Matt Haig

Taal
Jaar van publicatie
2006
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Titel
Brand royalty : how the world's top 100 brands thrive & survive
Taal
Engels
Auteurs
Matt Haig
Uitgever
Kogan Page
Jaar van publicatie
2006
Formaat
Paperback
Aantal pagina's
329
ISBN10
0749448261
ISBN13
9780749448264
Reeks
Beoordeling
3,55 van 5
Aantekening
More than simply a comprehensive collection of brand success stories, this text will also help businesses and students to easily identify the factors behind these successes, and to place them into a broader business and social context.