Bookbot

Build What Matters

Auteurs

Parameters

Aantal pagina's
296bladzijden
Leestijd
11uren

Meer over het boek

Rapid iteration, A/B testing, and growth hacking-these buzzwords have everyone's attention in product management today. But while they dominate the current discussion, something even more significant has been lost in their limelight: long-term value creation for the customer. Product advisors Rajesh Nerlikar and Ben Foster believe that consistently delivering meaningful outcomes requires a deep understanding of your customer's definition of success. Combine a bold customer-centric vision with a practical execution strategy, and you have a recipe that reveals product development priorities and the pathway to innovation. In Build What Matters, Rajesh and Ben introduce you to their methodology for becoming a product-driven company. Through their tested strategies and stories of success, you'll learn how Vision-Led Product Management helps you achieve company objectives by meeting both current and future customer needs.

Een boek kopen

Build What Matters, Ben Foster

Taal
Jaar van publicatie
2020
product-detail.submit-box.info.binding
(Hardcover)
Zodra we het ontdekt hebben, sturen we een e-mail.

Betaalmethoden

Nog niemand heeft beoordeeld.Tarief