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Selling Is Hard. Buying Is Harder.: How Buyer Enablement Drives Digital Sales and Shortens the Sales Cycle

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This book guides sales leaders and professionals through the process of moving from a sales-focused approach to a buyer enablement model. Sales teams can shorten sales cycles and increase close rates by learning to equip the people promoting their solution inside the target account effectively by using the DEEP-C(TM) buyer enablement framework.

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Selling Is Hard. Buying Is Harder.: How Buyer Enablement Drives Digital Sales and Shortens the Sales Cycle, Garin Hess

Taal
Jaar van publicatie
2020
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Titel
Selling Is Hard. Buying Is Harder.: How Buyer Enablement Drives Digital Sales and Shortens the Sales Cycle
Taal
Engels
Auteurs
Garin Hess
Jaar van publicatie
2020
Formaat
Paperback
Aantal pagina's
292
ISBN10
1632992949
ISBN13
9781632992949
Reeks
Beoordeling
4 van 5
Aantekening
This book guides sales leaders and professionals through the process of moving from a sales-focused approach to a buyer enablement model. Sales teams can shorten sales cycles and increase close rates by learning to equip the people promoting their solution inside the target account effectively by using the DEEP-C(TM) buyer enablement framework.