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Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization.
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Taking Brand Initiative, Mary Jo Hatch
- Taal
- Jaar van publicatie
- 2008
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Taking Brand Initiative
- Taal
- Engels
- Auteurs
- Mary Jo Hatch
- Uitgever
- John Wiley & Sons Inc
- Jaar van publicatie
- 2008
- Formaat
- Hardcover
- Aantal pagina's
- 288
- ISBN10
- 0787998303
- ISBN13
- 9780787998301
- Reeks
- Beoordeling
- 3,85 van 5
- Aantekening
- Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization.