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Data mining techniques in CRM
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This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.
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Data mining techniques in CRM, Konstantinos Tsiptsis, Antonios Chorianopoulos
- Taal
- Jaar van publicatie
- 2009
- Bindwijze
- (Hardcover),
- Staat van het boek
- Goed
- Prijs
- € 13,99
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- Titel
- Data mining techniques in CRM
- Taal
- Engels
- Uitgever
- John Wiley & Sons Inc
- Jaar van publicatie
- 2009
- Formaat
- Hardcover
- Aantal pagina's
- 357
- ISBN10
- 0470743972
- ISBN13
- 9780470743973
- Reeks
- Tags
- Handel
- Beoordeling
- 3,8 van 5
- Aantekening
- This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.