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- 5 uur lezen
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Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.
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Advertising: A Very Short Introduction, Winston Fletcher
- Taal
- Jaar van publicatie
- 2010
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Advertising: A Very Short Introduction
- Taal
- Engels
- Auteurs
- Winston Fletcher
- Uitgever
- Oxford University Press
- Jaar van publicatie
- 2010
- Formaat
- Paperback
- Aantal pagina's
- 140
- ISBN10
- 0199568928
- ISBN13
- 9780199568925
- Reeks
- Beoordeling
- 3,25 van 5
- Aantekening
- Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.