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"Provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group."--Provided by publisher.
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Sport Business Analytics, C. Keith Harrison, Scott Bukstein
- Taal
- Jaar van publicatie
- 2017
- Bindwijze
- (Hardcover)
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- Titel
- Sport Business Analytics
- Taal
- Engels
- Auteurs
- C. Keith Harrison, Scott Bukstein
- Uitgever
- CRC Press
- Jaar van publicatie
- 2017
- Formaat
- Hardcover
- Aantal pagina's
- 236
- ISBN10
- 1498761267
- ISBN13
- 9781498761260
- Reeks
- Categorieën
- Tags
- Sport
- Beoordeling
- 5 van 5
- Aantekening
- "Provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group."--Provided by publisher.