Bookbot

Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth

Boekbeoordeling

3,6(23)Tarief

Meer over het boek

In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn-- two of the nation's foremost experts on brands-- map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-driven culture within an organization so that building the brand becomes everyone's job.

Een boek kopen

Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth, Scott M. Davis, Michael Michael Edward Dunn

Taal
Jaar van publicatie
2002
product-detail.submit-box.info.binding
(Hardcover)
Zodra we het ontdekt hebben, sturen we een e-mail.

Betaalmethoden

3,6
Zeer goed
23 Beoordelingen

We missen je recensie hier.