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Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind

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In "Big Think Strategy," Schmitt empowers business leaders to embrace bold strategies for innovation. He provides tools to overcome narrow-mindedness and risk aversion, drawing on diverse examples from companies like Apple and IBM. Through insights on creativity and leadership, this book offers practical ideas to ensure lasting market relevance.

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Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind, Bernd H. Schmitt

Taal
Jaar van publicatie
2007
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(Hardcover)
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Titel
Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind
Taal
Engels
Formaat
Hardcover
Aantal pagina's
192
ISBN13
9781422103210
Reeks
Beoordeling
3,35 van 5
Aantekening
In "Big Think Strategy," Schmitt empowers business leaders to embrace bold strategies for innovation. He provides tools to overcome narrow-mindedness and risk aversion, drawing on diverse examples from companies like Apple and IBM. Through insights on creativity and leadership, this book offers practical ideas to ensure lasting market relevance.