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Leveraging Consumer Psychology for Effective Health Communications

The obesity challenge

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This timely book brings together some of the most highly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity

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Leveraging Consumer Psychology for Effective Health Communications, Rajeev Batra, Punam Anand Keller, Victor J. Strecher

Taal
Jaar van publicatie
2015
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(Hardcover)
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Titel
Leveraging Consumer Psychology for Effective Health Communications
Ondertitel
The obesity challenge
Taal
Engels
Uitgever
Routledge
Jaar van publicatie
2015
Formaat
Hardcover
Aantal pagina's
406
ISBN10
1315702878
ISBN13
9781315702872
Reeks
Aantekening
This timely book brings together some of the most highly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity