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Annotation Markides (chairman, strategic and international management department, London Business School) contends that the essence of business strategy is to allow a company to create and exploit a unique strategic position in industry, and helps managers zero in on critical choices that lie at the heart of all innovative strategies. He approaches strategic thinking as a creative process, and poses key questions for readers to ask as he guides them through a framework for developing strategic thinking skills.
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All the Right Moves, Constantinos Markides
- Taal
- Jaar van publicatie
- 2000
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- All the Right Moves
- Taal
- Engels
- Auteurs
- Constantinos Markides
- Uitgever
- Harvard Business Press
- Jaar van publicatie
- 2000
- Formaat
- Hardcover
- Aantal pagina's
- 220
- ISBN10
- 0875848338
- ISBN13
- 9780875848334
- Reeks
- Beoordeling
- 3,85 van 5
- Aantekening
- Annotation Markides (chairman, strategic and international management department, London Business School) contends that the essence of business strategy is to allow a company to create and exploit a unique strategic position in industry, and helps managers zero in on critical choices that lie at the heart of all innovative strategies. He approaches strategic thinking as a creative process, and poses key questions for readers to ask as he guides them through a framework for developing strategic thinking skills.