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There is increasing awareness of growing similarities in political marketing practices around the world. This is an analysis of why, how and with what effect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.

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Global Political Marketing, Chris Rudd, Jesper Strömbäck, Jennifer Lees Marshment

Taal
Jaar van publicatie
2010
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Titel
Global Political Marketing
Taal
Engels
Uitgever
Routledge
Jaar van publicatie
2010
Formaat
Paperback
Aantal pagina's
320
ISBN10
041550046x
ISBN13
9780415500463
Reeks
Aantekening
There is increasing awareness of growing similarities in political marketing practices around the world. This is an analysis of why, how and with what effect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.