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Communication research measures : a sourcebook

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An essential sourcebook, this volume provides complete reviews of currently useful communication scales, indexes, and other measures in four important communication contexts: interpersonal, mass, organizational, and instructional. It presents the scales in their entirety, instructions for administration and scoring, and information in validity and reliability. For hands-on practicality, the measures are ordered alphabetically by title.

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Communication research measures : a sourcebook, Rebecca B. Rubin, Philip Palmgreen, Howard E. Sypher

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Jaar van publicatie
1994
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(Hardcover)
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