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An essential sourcebook, this volume provides complete reviews of currently useful communication scales, indexes, and other measures in four important communication contexts: interpersonal, mass, organizational, and instructional. It presents the scales in their entirety, instructions for administration and scoring, and information in validity and reliability. For hands-on practicality, the measures are ordered alphabetically by title.
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Communication research measures : a sourcebook, Rebecca B. Rubin, Philip Palmgreen, Howard E. Sypher
- Taal
- Jaar van publicatie
- 1994
- Bindwijze
- (Hardcover)
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- Titel
- Communication research measures : a sourcebook
- Taal
- Engels
- Uitgever
- Guilford Press
- Jaar van publicatie
- 1994
- Formaat
- Hardcover
- Aantal pagina's
- 400
- ISBN10
- 0898622913
- ISBN13
- 9780898622911
- Reeks
- Beoordeling
- 4,45 van 5
- Aantekening
- An essential sourcebook, this volume provides complete reviews of currently useful communication scales, indexes, and other measures in four important communication contexts: interpersonal, mass, organizational, and instructional. It presents the scales in their entirety, instructions for administration and scoring, and information in validity and reliability. For hands-on practicality, the measures are ordered alphabetically by title.