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Driving demand

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Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.

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Driving demand, Carlos Hidalgo

Taal
Jaar van publicatie
2015
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(Hardcover)
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Titel
Driving demand
Taal
Engels
Jaar van publicatie
2015
Formaat
Hardcover
Aantal pagina's
204
ISBN10
1137526785
ISBN13
9781137526786
Reeks
Aantekening
Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.