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In Customer Relationship Getting It Right! the former Director of HP's enterprise-wide CRM initiative presents a complete, step-by-step blueprint for designing, implementing, and managing a successful CRM program. Through real-world case studies, Judith W. Kincaid addresses both the managerial and technical challenges of CRM. Kincaid's process examples and detailed templates make it easier than ever to get started - and get results.
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Customer Relationship Management, Judith W. Kincaid
- Taal
- Jaar van publicatie
- 2003
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Customer Relationship Management
- Taal
- Engels
- Auteurs
- Judith W. Kincaid
- Uitgever
- Prentice Hall Professional
- Jaar van publicatie
- 2003
- Formaat
- Paperback
- Aantal pagina's
- 512
- ISBN10
- 013035211X
- ISBN13
- 9780130352118
- Reeks
- Beoordeling
- 4,5 van 5
- Aantekening
- In Customer Relationship Getting It Right! the former Director of HP's enterprise-wide CRM initiative presents a complete, step-by-step blueprint for designing, implementing, and managing a successful CRM program. Through real-world case studies, Judith W. Kincaid addresses both the managerial and technical challenges of CRM. Kincaid's process examples and detailed templates make it easier than ever to get started - and get results.