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Customer Relationship Management

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In Customer Relationship Getting It Right! the former Director of HP's enterprise-wide CRM initiative presents a complete, step-by-step blueprint for designing, implementing, and managing a successful CRM program. Through real-world case studies, Judith W. Kincaid addresses both the managerial and technical challenges of CRM. Kincaid's process examples and detailed templates make it easier than ever to get started - and get results.

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Customer Relationship Management, Judith W. Kincaid

Taal
Jaar van publicatie
2003
Bindwijze
(Paperback)
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Titel
Customer Relationship Management
Taal
Engels
Jaar van publicatie
2003
Formaat
Paperback
Aantal pagina's
512
ISBN10
013035211X
ISBN13
9780130352118
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Tags
Handel
Beoordeling
4,5 van 5
Aantekening
In Customer Relationship Getting It Right! the former Director of HP's enterprise-wide CRM initiative presents a complete, step-by-step blueprint for designing, implementing, and managing a successful CRM program. Through real-world case studies, Judith W. Kincaid addresses both the managerial and technical challenges of CRM. Kincaid's process examples and detailed templates make it easier than ever to get started - and get results.