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The behavioral advantage : what the smartest, most successful companies do differently to win in the B2B arena
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In their book Winning Behavior, Terry Bacon and David Pugh showed how great companies outperform good ones through ''behavioral differentiation' The Behavioral Advantage broadens the concept, applying behavioral differentiation to the business-to-business arena.
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The behavioral advantage : what the smartest, most successful companies do differently to win in the B2B arena, David G (David George) Pugh, Terry R. Bacon
- Taal
- Jaar van publicatie
- 2004
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- The behavioral advantage : what the smartest, most successful companies do differently to win in the B2B arena
- Taal
- Engels
- Uitgever
- Amacom
- Jaar van publicatie
- 2004
- Formaat
- Paperback
- Aantal pagina's
- 320
- ISBN10
- 0814416705
- ISBN13
- 9780814416709
- Reeks
- Beoordeling
- 4 van 5
- Aantekening
- In their book Winning Behavior, Terry Bacon and David Pugh showed how great companies outperform good ones through ''behavioral differentiation' The Behavioral Advantage broadens the concept, applying behavioral differentiation to the business-to-business arena.