E-business and e-commerce management : strategy, implementation and practice
E-business and e-commerce management
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" This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. It offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject."--Publisher.
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E-business and e-commerce management : strategy, implementation and practice, Dave Chaffey
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- Jaar van publicatie
- 2011
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- (Paperback)
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