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E-business and e-commerce management : strategy, implementation and practice
E-business and e-commerce management
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" This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. It offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject."--Publisher.
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E-business and e-commerce management : strategy, implementation and practice, Dave Chaffey
- Taal
- Jaar van publicatie
- 2011
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- E-business and e-commerce management : strategy, implementation and practice
- Ondertitel
- E-business and e-commerce management
- Taal
- Engels
- Auteurs
- Dave Chaffey
- Uitgever
- Prentice Hall
- Jaar van publicatie
- 2011
- Formaat
- Paperback
- Aantal pagina's
- 733
- ISBN10
- 0273752014
- ISBN13
- 9780273752011
- Reeks
- Beoordeling
- 3,85 van 5
- Aantekening
- " This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. It offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject."--Publisher.