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What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
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Lifestyle Brands, Stefania Saviolo, Antonio Marazza
- Taal
- Jaar van publicatie
- 2012
- Bindwijze
- (Hardcover)
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- Titel
- Lifestyle Brands
- Ondertitel
- A Guide to Aspirational Marketing
- Taal
- Engels
- Auteurs
- Stefania Saviolo, Antonio Marazza
- Uitgever
- Palgrave Macmillan
- Jaar van publicatie
- 2012
- Formaat
- Hardcover
- Aantal pagina's
- 141
- ISBN10
- 1137285923
- ISBN13
- 9781137285928
- Reeks
- Tags
- Handel, Marketing en PR
- Beoordeling
- 3,7 van 5
- Aantekening
- What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.