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Rethinking the Media Audience

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Pertti Alasuutari provides a state-of-the-art summary of the field of audience research. With contributions from Ann Gray, Joke Hermes, John Tulloch and David Morley, a case is presented for a new agenda to account for the role of the media in everyday life. Only this new agenda, they suggest, can adequately account for our ubiquitous, highly reflexive, participation in modern media culture. Offering a thorough survey of audience research this volume also offers a provocative pointer to future directions and trends in reception research and qualitative analysis.

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Rethinking the Media Audience, Pertti Alasuutari

Taal
Jaar van publicatie
1999
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Titel
Rethinking the Media Audience
Taal
Engels
Uitgever
Sage
Jaar van publicatie
1999
Formaat
Paperback
Aantal pagina's
224
ISBN10
0761950710
ISBN13
9780761950714
Reeks
Aantekening
Pertti Alasuutari provides a state-of-the-art summary of the field of audience research. With contributions from Ann Gray, Joke Hermes, John Tulloch and David Morley, a case is presented for a new agenda to account for the role of the media in everyday life. Only this new agenda, they suggest, can adequately account for our ubiquitous, highly reflexive, participation in modern media culture. Offering a thorough survey of audience research this volume also offers a provocative pointer to future directions and trends in reception research and qualitative analysis.