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The book presents an approachable framework for understanding international marketing planning. It guides readers through essential concepts, supported by diverse examples from various global companies, both small and large. This structure makes the complexities of global marketing more manageable and relatable, catering to readers seeking practical insights into the field.
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Essentials of Global Marketing, Svend Hollensen
- Taal
- Jaar van publicatie
- 2012
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Essentials of Global Marketing
- Taal
- Engels
- Auteurs
- Svend Hollensen
- Uitgever
- Pearson Education Limited
- Jaar van publicatie
- 2012
- Formaat
- Paperback
- Aantal pagina's
- 560
- ISBN13
- 9780273756545
- Reeks
- Beoordeling
- 3,5 van 5
- Aantekening
- The book presents an approachable framework for understanding international marketing planning. It guides readers through essential concepts, supported by diverse examples from various global companies, both small and large. This structure makes the complexities of global marketing more manageable and relatable, catering to readers seeking practical insights into the field.