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Demystifying Marketing: A Guide to the Fundamentals for Engineers

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Focusing on practicality, this book explores essential marketing concepts while highlighting their significance in the engineering field. It aims to make marketing accessible and understandable, providing readers with a solid foundation in key marketing principles and their real-world applications.

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Demystifying Marketing: A Guide to the Fundamentals for Engineers, Patrick Forsyth

Taal
Jaar van publicatie
2007
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Titel
Demystifying Marketing: A Guide to the Fundamentals for Engineers
Taal
Engels
Jaar van publicatie
2007
Formaat
Paperback
Aantal pagina's
216
ISBN13
9780863418068
Reeks
Beoordeling
4 van 5
Aantekening
Focusing on practicality, this book explores essential marketing concepts while highlighting their significance in the engineering field. It aims to make marketing accessible and understandable, providing readers with a solid foundation in key marketing principles and their real-world applications.