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The book explores the transformative landscape of online advertising and marketing in the Web 2.0 era, highlighting the challenges and opportunities for advertisers. It addresses the significant changes brought by platforms like Second Life, emphasizing the necessity for marketers to adapt to new models. Readers will find insights into successful case studies and practical guidelines to navigate the complexities of modern advertising, ensuring they avoid common pitfalls and make informed decisions in this evolving environment.
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Advertising 2.0, Tracy L. Tuten
- Taal
- Jaar van publicatie
- 2008
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Advertising 2.0
- Ondertitel
- Social Media Marketing in a Web 2.0 World
- Taal
- Engels
- Auteurs
- Tracy L. Tuten
- Uitgever
- Praeger
- Jaar van publicatie
- 2008
- Formaat
- Paperback
- Aantal pagina's
- 216
- ISBN13
- 9780313352966
- Reeks
- Beoordeling
- 3,4 van 5
- Aantekening
- The book explores the transformative landscape of online advertising and marketing in the Web 2.0 era, highlighting the challenges and opportunities for advertisers. It addresses the significant changes brought by platforms like Second Life, emphasizing the necessity for marketers to adapt to new models. Readers will find insights into successful case studies and practical guidelines to navigate the complexities of modern advertising, ensuring they avoid common pitfalls and make informed decisions in this evolving environment.