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Key Concepts in Marketing

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Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Each entry comprises -Definition -Summary -Broader discussion -Examples and illustrations -Key literature and further reading Introductory chapters serve to situate and introduce the topics.

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Key Concepts in Marketing, Jim Blythe

Taal
Jaar van publicatie
2009
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(Paperback)
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Titel
Key Concepts in Marketing
Taal
Engels
Auteurs
Jim Blythe
Uitgever
SAGE
Jaar van publicatie
2009
Formaat
Paperback
Aantal pagina's
232
ISBN10
1847874991
ISBN13
9781847874993
Reeks
Beoordeling
3,2 van 5
Aantekening
Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Each entry comprises -Definition -Summary -Broader discussion -Examples and illustrations -Key literature and further reading Introductory chapters serve to situate and introduce the topics.