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Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing* Strategic marketing planning, ROI and strategy evaluation* Destination and venue selling strategies* Future challenges, opportunities and supply-side developments
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Marketing Destinations and Venues. For Conferences, Conventions and Business Events, Rob Davidson, Tony Rogers
- Taal
- Jaar van publicatie
- 2006
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Marketing Destinations and Venues. For Conferences, Conventions and Business Events
- Taal
- Engels
- Auteurs
- Rob Davidson, Tony Rogers
- Uitgever
- Elsevier
- Jaar van publicatie
- 2006
- Formaat
- Paperback
- ISBN10
- 0750667001
- ISBN13
- 9780750667005
- Reeks
- Ophaling
- Events management series
- Beoordeling
- 3,5 van 5
- Aantekening
- Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing* Strategic marketing planning, ROI and strategy evaluation* Destination and venue selling strategies* Future challenges, opportunities and supply-side developments