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When it first came on the scene in the early to mid 1990s, e-mail marketing was the hottest, most productive marketing tool on the map. Then things changed. Too many marketers sent millions of e-mails (hunting) instead of building relationships with their subscribers (farming). The authors share their wisdom about how to make e-mail an effective tool for finding new customers and mining existing customers more profitably.
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Successful E-mail Marketing Strategies, Arthur Middleton Hughes, Arthur Sweetser
- Taal
- Jaar van publicatie
- 2009
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Successful E-mail Marketing Strategies
- Taal
- Engels
- Uitgever
- Racom Communication
- Jaar van publicatie
- 2009
- Formaat
- Hardcover
- Aantal pagina's
- 395
- ISBN10
- 1933199164
- ISBN13
- 9781933199160
- Reeks
- Tags
- Non-fictie, Handel, Business & Management, Technologie & Industrie, Computers & Internet, Marketing & Verkoop
- Beoordeling
- 4,2 van 5
- Aantekening
- When it first came on the scene in the early to mid 1990s, e-mail marketing was the hottest, most productive marketing tool on the map. Then things changed. Too many marketers sent millions of e-mails (hunting) instead of building relationships with their subscribers (farming). The authors share their wisdom about how to make e-mail an effective tool for finding new customers and mining existing customers more profitably.