A Brain for Business - A Brain for Life

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Behaviour change is challenging, but O'Mara demonstrates that by applying strategies rooted in brain and behaviour science, individuals and organizations can meet modern demands. The brain plays a crucial role in business, yet it is often influenced by biases and heuristics that skew decision-making. Fortunately, our understanding of these processes has advanced significantly. O'Mara asserts that since behaviour stems from brain structure and function, analyzing neurocognitive aspects of human behaviour can yield valuable insights for workplace application. He begins with neuroplasticity, which facilitates a transition from a restrictive 'fixed mindset' to a more empowering 'growth mindset.' This mindset shift emphasizes task focus and improvement through effort, making it scalable across organizations. Additionally, O'Mara highlights the importance of maintaining the brain’s physical health, as it is a living organ. He explores how to exert control over behaviour, build resilience, and foster positive brain states. Furthermore, he discusses the brain's wiring for status and how research indicates that it is possible to de-bias gender and race assumptions, ultimately enhancing performance in the workplace.