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Collects the insights of a group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. This book aims to set an agenda for a generation of marketing principles. It seeks to understand and explain how and why marketing has veered off course in order to steer it back in the right direction.
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Does marketing need reform? : fresh perspectives on the future, Jagdish N. Sheth, Rajendra Sisodia
- Taal
- Jaar van publicatie
- 2006
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Does marketing need reform? : fresh perspectives on the future
- Taal
- Engels
- Auteurs
- Jagdish N. Sheth, Rajendra Sisodia
- Uitgever
- M.E. Sharpe
- Jaar van publicatie
- 2006
- Formaat
- Paperback
- Aantal pagina's
- 360
- ISBN10
- 0765616998
- ISBN13
- 9780765616999
- Reeks
- Beoordeling
- 5 van 5
- Aantekening
- Collects the insights of a group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. This book aims to set an agenda for a generation of marketing principles. It seeks to understand and explain how and why marketing has veered off course in order to steer it back in the right direction.