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Omni-Channel Retail and the Supply Chain

Working Together for a Competitive Advantage

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Focusing on omni-channel marketing, this book explores its influence on supply chain and logistics, providing insights for management to adapt to current challenges and future demands. It emphasizes strategies to enhance customer service, improve profitability, and secure a competitive edge in an evolving marketplace.

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Omni-Channel Retail and the Supply Chain, Paul Myerson

Taal
Jaar van publicatie
2020
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(Hardcover)
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Titel
Omni-Channel Retail and the Supply Chain
Ondertitel
Working Together for a Competitive Advantage
Taal
Engels
Jaar van publicatie
2020
Formaat
Hardcover
Aantal pagina's
266
ISBN13
9780367641979
Reeks
Aantekening
Focusing on omni-channel marketing, this book explores its influence on supply chain and logistics, providing insights for management to adapt to current challenges and future demands. It emphasizes strategies to enhance customer service, improve profitability, and secure a competitive edge in an evolving marketplace.