The B Corp Handbook: How You Can Use Business as a Force for Good

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This book illustrates how leveraging business for good, beyond mere short-term profits, benefits consumers, employees, communities, the environment, and a company's long-term success. B Corps, a global movement of over 2,700 companies across 60 countries—including Patagonia, Ben & Jerry's, and Kickstarter—demonstrate this principle by meeting rigorous standards of social and environmental performance, accountability, and transparency. The authors, Ryan Honeyman and Dr. Tiffany Jana, provide an authoritative guide to B Corp certification, drawing insights from leaders of more than 200 B Corps worldwide. The updated second edition emphasizes diversity, equity, and inclusion (DEI) as essential values for companies aiming to profit while making a positive impact. DEI is no longer a peripheral issue; it is crucial for any business aspiring to thrive. While centered on the B Corp movement, the tools and strategies presented are applicable to companies of all sizes and sectors, enabling them to build better businesses. The authors compellingly argue that using business as a force for good can enhance talent attraction and retention, differentiate a company in a competitive market, and foster greater brand trust.