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Using a fresh mix of talented cartooning and seasoned management, marketing, and learning expertise, The Fat Firm reveals the inner workings of real companies. It illustrates a host of situations in which people, cultures, and processes allow excess, waste, and inefficiency - in other words, fat - to creep into a firm and weaken its competitive edge. Most important, the book offers innovative advice on how firms can slim down and stay successful over the long haul.
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The Fat Firm, Prabhakant Sinha, Andris A. Zoltners, Stuart J. Murphy
- Taal
- Jaar van publicatie
- 1997
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- The Fat Firm
- Taal
- Engels
- Uitgever
- McGraw-Hill Trade
- Jaar van publicatie
- 1997
- Formaat
- Hardcover
- Aantal pagina's
- 280
- ISBN10
- 0070443920
- ISBN13
- 9780070443921
- Reeks
- Beoordeling
- 4,15 van 5
- Aantekening
- Using a fresh mix of talented cartooning and seasoned management, marketing, and learning expertise, The Fat Firm reveals the inner workings of real companies. It illustrates a host of situations in which people, cultures, and processes allow excess, waste, and inefficiency - in other words, fat - to creep into a firm and weaken its competitive edge. Most important, the book offers innovative advice on how firms can slim down and stay successful over the long haul.