Precision Prospect Development

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This book is both a rallying cry and a tool for empowerment. The nonprofit sector needs more Prospect Development and Advancement Services representation at the senior leadership table in order to thrive in the era of data and precision. It guides readers on how to fine-tune their work and build a precision prospect development program that will lead to a seat of influence within their organization. Precision Prospect Development utilizes precision to build and maintain a connected, living, sustainable structure through which data is collected, analyzed, and distilled into actionable intelligence to increase efficiency, solve business challenges, drive strategy, and increase revenue.