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Based on four years of primary research, this book explains the evolution of the modern consumer and clearly demonstrates why traditional advertising no longer works. Illustrated with an extensive number of examples of advertising campaigns and full of practical tools.
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The Conversation Manager : The power of the modern consumer, the end of the traditional advertiser, Steven Van Belleghem, Rudy Moenaert
- Taal
- Jaar van publicatie
- 2012
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- The Conversation Manager : The power of the modern consumer, the end of the traditional advertiser
- Taal
- Engels
- Auteurs
- Steven Van Belleghem, Rudy Moenaert
- Uitgever
- Kogan Page
- Jaar van publicatie
- 2012
- Formaat
- Paperback
- Aantal pagina's
- 224
- ISBN10
- 0749466596
- ISBN13
- 9780749466596
- Reeks
- Beoordeling
- 3,5 van 5
- Aantekening
- Based on four years of primary research, this book explains the evolution of the modern consumer and clearly demonstrates why traditional advertising no longer works. Illustrated with an extensive number of examples of advertising campaigns and full of practical tools.