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Relationship marketing

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This text explains how to implement a relationship marketing programme in your organization, supplies tools for measuring results, and explores the practical role of technology as a key enabler in successful relationship marketing. It also discusses relationship management.

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Relationship marketing, Ian Gordon

Taal
Jaar van publicatie
1998
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(Hardcover)
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Titel
Relationship marketing
Taal
Engels
Auteurs
Ian Gordon
Jaar van publicatie
1998
Formaat
Hardcover
ISBN10
0471641731
ISBN13
9780471641735
Reeks
Beoordeling
3,75 van 5
Aantekening
This text explains how to implement a relationship marketing programme in your organization, supplies tools for measuring results, and explores the practical role of technology as a key enabler in successful relationship marketing. It also discusses relationship management.