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TQM for Sales and Marketing Management

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With good management practices firmly embedded in their manufacturing operations, cutting edge companies are looking to get the total job done, across all departments, including sales and marketing. This clear, realistic guide presents all the issues, answers, and concrete working examples needed to apply TQM to any firm's sales and marketing process. Illustrated.

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TQM for Sales and Marketing Management, James W. Cortada

Taal
Jaar van publicatie
1993
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(Hardcover)
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Titel
TQM for Sales and Marketing Management
Taal
Engels
Uitgever
McGraw-Hill
Jaar van publicatie
1993
Formaat
Hardcover
ISBN10
0070237522
ISBN13
9780070237520
Reeks
Tags
Non-fictie, Handel, Business & Management, Marketing & Verkoop
Beoordeling
5 van 5
Aantekening
With good management practices firmly embedded in their manufacturing operations, cutting edge companies are looking to get the total job done, across all departments, including sales and marketing. This clear, realistic guide presents all the issues, answers, and concrete working examples needed to apply TQM to any firm's sales and marketing process. Illustrated.