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Written for anyone new to the subject of marketing, this is a text for students who are required to learn its principles as part of a business, management or marketing course, such as BTEC HNC/D, the CIM Certificate, Advanced Certificate and Diploma, the Diploma in Management Studies, and MBA. The book is also suitable for people studying part-time or as part of a distance-learning programme in management or marketing-related subjects.
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Marketing. A Case Study Approach, David Stokes
- Taal
- Jaar van publicatie
- 1997
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Marketing. A Case Study Approach
- Taal
- Engels
- Auteurs
- David Stokes
- Uitgever
- Letts
- Jaar van publicatie
- 1997
- Formaat
- Paperback
- Aantal pagina's
- 355
- ISBN10
- 1858053056
- ISBN13
- 9781858053059
- Reeks
- Aantekening
- Written for anyone new to the subject of marketing, this is a text for students who are required to learn its principles as part of a business, management or marketing course, such as BTEC HNC/D, the CIM Certificate, Advanced Certificate and Diploma, the Diploma in Management Studies, and MBA. The book is also suitable for people studying part-time or as part of a distance-learning programme in management or marketing-related subjects.