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The Elements of Marketing

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An introduction to the principal ideas, concepts and applications of the theory and practice of marketing. This revised edition offers guidance to students in the construction of answers to a sample of typical examination questions set by a variety of professional institutes.

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The Elements of Marketing, Anthony R. Morden

Taal
Jaar van publicatie
1991
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(Paperback)
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Titel
The Elements of Marketing
Taal
Engels
Jaar van publicatie
1991
Formaat
Paperback
Aantal pagina's
779
ISBN10
1870941969
ISBN13
9781870941969
Reeks
Aantekening
An introduction to the principal ideas, concepts and applications of the theory and practice of marketing. This revised edition offers guidance to students in the construction of answers to a sample of typical examination questions set by a variety of professional institutes.