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The Design Dimension

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A consideration of design as a vital competive tool in corporate strategy. Lorenz examines the work of companies, including Sony, Olivetti, Ford and Philips, whose design innovations have contributed significantly to their commercial success.

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The Design Dimension, Christopher Lorenz

Taal
Jaar van publicatie
1990
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Titel
The Design Dimension
Taal
Engels
Jaar van publicatie
1990
Formaat
Paperback
ISBN10
0631177485
ISBN13
9780631177487
Reeks
Beoordeling
3,5 van 5
Aantekening
A consideration of design as a vital competive tool in corporate strategy. Lorenz examines the work of companies, including Sony, Olivetti, Ford and Philips, whose design innovations have contributed significantly to their commercial success.