Predicting the Turn

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Predicting The Turn is your rule book for the new game of high-stakes business. The Fortune 500 has seen 89 percent of its list completely turn over since its first publication in 1955. The average company in the S&P 500 remained in the index for roughly sixty-one years when it was launched in 1958, but today, a company is being replaced about once every two weeks. Disruption and innovation are at the top of every executive agenda for the world's largest companies as they try to compete with a new breed of competitors playing by entirely different rules. In Predicting The Turn, Dave Knox discusses the high-stakes game of business between disruptive startups and Blue Chip companies, teaching how to foresee the future of their industry. As a brand marketer, venture investor, and startup advisor, Knox provides a unique worldview into the changing relationship between startups and Fortune 500 companies, offering insights on how to anticipate the future of their industries.