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For strategy/strategic management. For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.
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Strategic Management and Competitive Advantage. Concepts and Cases, Jay B. Barney, William S. Hesterly
- Taal
- Jaar van publicatie
- 2006
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Strategic Management and Competitive Advantage. Concepts and Cases
- Taal
- Engels
- Auteurs
- Jay B. Barney, William S. Hesterly
- Uitgever
- Prentice Hall
- Jaar van publicatie
- 2006
- Formaat
- Hardcover
- Aantal pagina's
- 640
- ISBN10
- 0131542745
- ISBN13
- 9780131542747
- Reeks
- Beoordeling
- 4 van 5
- Aantekening
- For strategy/strategic management. For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.