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Qualitative Research Methods in Public Relations and Marketing Communications

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This second edition of Qualitative Research Methods in Public Relations and Marketing Communications is a practical guide for students undertaking qualitative research, encouraging them to engage effectively and critically with the practices and discourses of professional communication.

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Qualitative Research Methods in Public Relations and Marketing Communications, Christine Daymon, Immy Holloway

Taal
Jaar van publicatie
2011
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Titel
Qualitative Research Methods in Public Relations and Marketing Communications
Taal
Engels
Jaar van publicatie
2011
Formaat
Paperback
Aantal pagina's
397
ISBN10
0415471184
ISBN13
9780415471183
Reeks
Beoordeling
3,65 van 5
Aantekening
This second edition of Qualitative Research Methods in Public Relations and Marketing Communications is a practical guide for students undertaking qualitative research, encouraging them to engage effectively and critically with the practices and discourses of professional communication.