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Back from the future -- Share of customer, not share of market -- Collaborate with your customers -- Differentiate customers, not just products -- Economies of scope, not economies of scale -- Manage your customers, not just your products -- Engage your customers in dialogue -- Take products to customers, not customers to products -- Make money protecting privacy, not threatening it -- Society at light speed
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The One to One Future, Martha Rogers
- Taal
- Jaar van publicatie
- 1997
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- The One to One Future
- Taal
- Engels
- Auteurs
- Martha Rogers
- Uitgever
- Broadway Business
- Jaar van publicatie
- 1997
- Formaat
- Paperback
- Aantal pagina's
- 464
- ISBN10
- 0385485662
- ISBN13
- 9780385485661
- Reeks
- Beoordeling
- 3,9 van 5
- Aantekening
- Back from the future -- Share of customer, not share of market -- Collaborate with your customers -- Differentiate customers, not just products -- Economies of scope, not economies of scale -- Manage your customers, not just your products -- Engage your customers in dialogue -- Take products to customers, not customers to products -- Make money protecting privacy, not threatening it -- Society at light speed