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An accessible story that reveals an innovative approach to planning, managing and benchmarking the sales and marketing functions as a resource in an organisation. We follow Sue Hunt who has been hired not for her leadership of technology, sales or operations, but because she knew how to be a customer.
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The Leaky Funnel, Hugh Macfarlane
- Taal
- Jaar van publicatie
- 2003
- product-detail.submit-box.info.binding
- (Paperback),
- Staat van het boek
- Goed
- Prijs
- € 1,19
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- Titel
- The Leaky Funnel
- Taal
- Engels
- Auteurs
- Hugh Macfarlane
- Uitgever
- Bookman
- Jaar van publicatie
- 2003
- Formaat
- Paperback
- Aantal pagina's
- 217
- ISBN10
- 0975135414
- ISBN13
- 9780975135419
- Reeks
- Beoordeling
- 3,55 van 5
- Aantekening
- An accessible story that reveals an innovative approach to planning, managing and benchmarking the sales and marketing functions as a resource in an organisation. We follow Sue Hunt who has been hired not for her leadership of technology, sales or operations, but because she knew how to be a customer.