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American business is in the midst of cataclysmic change. Corporate downsizing is increasing, causing disillusioned employees to establish home-based businesses. Using case studies, anecdotes, illustrations, and examples, the authors present their time-tested arsenal of tools most effective for this new, smaller startup.
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Guerrilla Marketing for the Home-based Business, Jay Conrad Levinson, Seth Godin
- Taal
- Jaar van publicatie
- 1995
- Bindwijze
- (Paperback)
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- Titel
- Guerrilla Marketing for the Home-based Business
- Taal
- Engels
- Auteurs
- Jay Conrad Levinson, Seth Godin
- Uitgever
- Houghton Mifflin Harcourt
- Jaar van publicatie
- 1995
- Formaat
- Paperback
- ISBN10
- 0395742838
- ISBN13
- 9780395742839
- Reeks
- Tags
- Handel
- Beoordeling
- 3,45 van 5
- Aantekening
- American business is in the midst of cataclysmic change. Corporate downsizing is increasing, causing disillusioned employees to establish home-based businesses. Using case studies, anecdotes, illustrations, and examples, the authors present their time-tested arsenal of tools most effective for this new, smaller startup.