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The Copy Book

How Some of the Best Advertising Writers in the World Write Their Advertising

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Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals - often agency leaders or owners themselves. This book focuses on the art of writing for advertising.

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The Copy Book, Auteurscollectief

Taal
Jaar van publicatie
2011
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(Hardcover)
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Titel
The Copy Book
Ondertitel
How Some of the Best Advertising Writers in the World Write Their Advertising
Taal
Engels
Uitgever
Taschen
Jaar van publicatie
2011
Formaat
Hardcover
Aantal pagina's
368
ISBN10
3836528320
ISBN13
9783836528320
Reeks
Beoordeling
4,3 van 5
Aantekening
Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals - often agency leaders or owners themselves. This book focuses on the art of writing for advertising.