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Marketing Financial Services

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This text discusses the major problems and issues of marketing financial services. It presents marketing of insurance products, building societies, credit cards, as well as banking services at national and international levels.

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Marketing Financial Services, Arthur Meidan

Taal
Jaar van publicatie
1996
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Titel
Marketing Financial Services
Taal
Engels
Uitgever
Macmillan
Jaar van publicatie
1996
Formaat
Paperback
Aantal pagina's
344
ISBN10
033355003X
ISBN13
9780333550038
Reeks
Beoordeling
4,35 van 5
Aantekening
This text discusses the major problems and issues of marketing financial services. It presents marketing of insurance products, building societies, credit cards, as well as banking services at national and international levels.