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Profiling the eighteen- to forty-year-old consumer market as the most coveted and hard-to-reach consumer segment, a co-author of Don't Think Pink reveals how the buying habits of generations X and Y can be anticipated and identifies ten personality characteristics with which businesses can profitably connect. 35,000 first printing.
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Mind Your X's and Y's, Cheri Hanson, Lisa Johnson
- Taal
- Jaar van publicatie
- 2006
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Mind Your X's and Y's
- Taal
- Engels
- Auteurs
- Cheri Hanson, Lisa Johnson
- Uitgever
- Simon and Schuster
- Jaar van publicatie
- 2006
- Formaat
- Hardcover
- Aantal pagina's
- 288
- ISBN10
- 0743277503
- ISBN13
- 9780743277501
- Reeks
- Beoordeling
- 3,4 van 5
- Aantekening
- Profiling the eighteen- to forty-year-old consumer market as the most coveted and hard-to-reach consumer segment, a co-author of Don't Think Pink reveals how the buying habits of generations X and Y can be anticipated and identifies ten personality characteristics with which businesses can profitably connect. 35,000 first printing.