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This provocative and candid book goes behind the scenes to reveal the secret of success behind a number of leading UK retailers. It includes in-depth case studies on John Lewis, Selfridges, Carphone Warehouse, Oddbins, Topshop, B&Q and HMV and unique insight from a number of top retail analysts and commentators.
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People Don't Buy what You Sell, Max Brand
- Taal
- Jaar van publicatie
- 2005
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- People Don't Buy what You Sell
- Ondertitel
- They Buy what You Stand for
- Taal
- Engels
- Auteurs
- Max Brand
- Uitgever
- Management Books 2000 Ltd
- Jaar van publicatie
- 2005
- Formaat
- Paperback
- Aantal pagina's
- 180
- ISBN10
- 1852524979
- ISBN13
- 9781852524975
- Reeks
- Beoordeling
- 3,5 van 5
- Aantekening
- This provocative and candid book goes behind the scenes to reveal the secret of success behind a number of leading UK retailers. It includes in-depth case studies on John Lewis, Selfridges, Carphone Warehouse, Oddbins, Topshop, B&Q and HMV and unique insight from a number of top retail analysts and commentators.