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Museums have moved from a product to a marketing focus over the years. This book features a range of international case studies that demonstrate the museum experience and draw out the particular challenges that museums and galleries of varying sizes and types face in the global marketplace.
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Museum Marketing, Ruth Rentschler, Anne-Marie Hede
- Taal
- Jaar van publicatie
- 2007
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Museum Marketing
- Ondertitel
- Competing in the Global Marketplace
- Taal
- Engels
- Auteurs
- Ruth Rentschler, Anne-Marie Hede
- Uitgever
- Butterworth-Heinemann
- Jaar van publicatie
- 2007
- Formaat
- Paperback
- Aantal pagina's
- 270
- ISBN10
- 0750680652
- ISBN13
- 9780750680653
- Reeks
- Beoordeling
- 4 van 5
- Aantekening
- Museums have moved from a product to a marketing focus over the years. This book features a range of international case studies that demonstrate the museum experience and draw out the particular challenges that museums and galleries of varying sizes and types face in the global marketplace.