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This guide to advertising offers a comprehensive view of the visual impact of advertising, looking at press, television, radio, leaflets and posters. It contains many examples and case-studies, which are based on the campaigns of household names, such as Cadbury and Budweiser. The book makes use of student activities and assignments throughout. It also offers up-to-date statistics on the subject.
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Advertising, Sandra Cottier Bunting
- Taal
- Jaar van publicatie
- 1996
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Advertising
- Taal
- Engels
- Auteurs
- Sandra Cottier Bunting
- Uitgever
- Hodder Arnold H&S
- Jaar van publicatie
- 1996
- Formaat
- Paperback
- Aantal pagina's
- 224
- ISBN10
- 0340631570
- ISBN13
- 9780340631577
- Reeks
- Beoordeling
- 4 van 5
- Aantekening
- This guide to advertising offers a comprehensive view of the visual impact of advertising, looking at press, television, radio, leaflets and posters. It contains many examples and case-studies, which are based on the campaigns of household names, such as Cadbury and Budweiser. The book makes use of student activities and assignments throughout. It also offers up-to-date statistics on the subject.


