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The work presents the perspectives and possibilities as well as the tools of Strategic International Marketing that have emerged in recent developments. The central aspect is the integration of marketing considerations with internationalization strategies. The focus of the book is primarily on the situation of German companies. However, the experiences of companies from other countries, especially from the EU, the USA, and Japan, are also included in this book.
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Strategisches internationales Marketing, Hans Günther Meissner
- Taal
- Jaar van publicatie
- 1987
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Strategisches internationales Marketing
- Taal
- Engels
- Auteurs
- Hans Günther Meissner
- Uitgever
- Springer
- Jaar van publicatie
- 1987
- Formaat
- Hardcover
- Aantal pagina's
- 190
- ISBN10
- 3540172661
- ISBN13
- 9783540172666
- Reeks
- Aantekening
- The work presents the perspectives and possibilities as well as the tools of Strategic International Marketing that have emerged in recent developments. The central aspect is the integration of marketing considerations with internationalization strategies. The focus of the book is primarily on the situation of German companies. However, the experiences of companies from other countries, especially from the EU, the USA, and Japan, are also included in this book.